Consumer survey data Generations Executive Summary Overview Cross-consumption of alcoholic beverage types Beer Figure 1: Alcoholic beverage purchases, by usage of beer any consumption, February 2014 Wine Figure 2: Alcoholic beverage purchases, by usage of wine any consumption, February 2014 Spirits Figure 3: Alcoholic beverage purchases, by usage of spirits any consumption, February 2014 Ready-to-drink premade flavored alcoholic beverages Figure 4: Alcoholic beverage purchases, by usage of alcoholic beverages any consumption, February 2014 Millennials top users across all alcoholic beverage types.
Figure 5: Alcoholic beverage purchases, by generations any consumption, February 2014 Experimentation drives many consumers; favorite brands make it easier Figure 6: Attitudes and behaviors toward alcoholic beverage purchases at retail, by generations, February 2014 Night remains most popular time of day to drink alcoholic beverages To Download Full Report with TOC: http://www. marketresearchreports. biz/sample/sample/206272 Figure 7: Occasions for alcoholic beverage consumption, February 2014 Wine preferred during meals Figure 8: Occasions for alcoholic beverage consumption, February 2014 More than a quarter of respondents drink solo.
Figure 9: Occasions for alcoholic beverage consumption, February 2014 Social gatherings at-home preferred Figure 10: Alcoholic beverage consumption locations, by beverage, February 2014 At-home consumption still popular: more relaxing and affordable Figure 11: Attitudes toward drinking alcoholic beverages, by generations, February 2014 Restaurants are top on-premise location for alcoholic beverage drinks Figure 12: Locations consumed away from home, by gender and age, February 2014 Consumer responsibilities often deter drinking.
Figure 13: Reasons for not consuming alcoholic beverages, by generations, February 2014 What we think Issues and Insights How can alcoholic beverages keep top-consuming Millennials loyal to brands? Insight What is driving consumers alcoholic beverage consumption: time or place? Insight With alcoholic categories forecast to see continued growth, why are some consumers drinking less at occasions? Insight Trend Applications Trend: Guiding Choice Trend: The Big Issue Figure 14: Michelob Ultra print ad, February 2014.
Trend: Mood to Order Innovations and Innovators Crossover between alcoholic and non-alcoholic categories Indulgent flavors At-home kits Portability To Read Complete Report with TOC: http://www. marketresearchreports. biz/analysis/206272 Marketing Strategies Overview of the brand landscape Theme: Rejecting the pretense of drinking Smirnoff partys off-premise Figure 15: Smirnoff, The Party, April 2014 Miller High Life highlights the modest man Figure 16: Miller High Life, Central Park, April 2014 Southern Comfort gets comfortable.
Figure 17: Southern Comfort, Shampoo Whatevers Comfortable, June 2013 Theme: Drinking as a relaxed activity for women Malibu offers women the perfect match Figure 18: Malibu, Just like the movies, September 2013 Figure 19: Malibu, The Setup, September 2013 Skinnygirl brings women together Figure 20: Skinnygirl, Savor Like A Lady, April 2013 Figure 21: Skinnygirl, Lighten Up Like A Lady, April 2013 Women take over Mezcal El Silencio Figure 22: Mezcal El Silencio, Guys Night Gone Wrong, April 2014 Theme: Cocktail Tutorials.
Jim Beam Figure 23: Jim Beam, Honey, Tea and Lemonade Recipe, July 2013 Grey Goose Vodka Figure 24: Grey Goose Vodka, Caipiroska: GREY GOOSE Vodka Cocktail, October 2013 Makers Mark Figure 25: Makers Mark, How to Make a Makers Mark® Mint Julep, April 2014 Hendricks Gin prints a recipe ad Figure 26: Hendrinks Gin print ad, February 2014 Contact US: Office: United States State Tower 90 State Street, Suite 700 Albany, NY 12207 United States Toll Free: 866-997-4948 Tel: +1-518-618-1030 E: [email protected] biz.