Axe Spray Commercial Essay

Published: 2020-04-22 15:06:56
441 words
2 pages
printer Print
essay essay

Category: Marketing

Type of paper: Essay

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Hey! We can write a custom essay for you.

All possible types of assignments. Written by academics

GET MY ESSAY
I chose the Axe Effect Women Billions (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a BritishDutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products.

Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx (called Axe in America). The commercial is 58 seconds long and the setting of the commercial is like a Caribbean terrain look. Trees, forest, mountains, and clear blue beaches. The advertisement is successful at capturing and holding the viewers attention because of what they used in the commercial. The commercial consist of these overly attractive women in two piece bikinis that are symbolized as warriors.

Theyre running/fighting going through all types of obstacles such as, running down mountains/valleys, swimming across the ocean, running through forest pushing each other just to get to one thing. That one thing is a man on this beach by himself spraying two bottles of axe on his body. It looks like he knows what the outcome will be at the end, and he has a big smile on his face while spinning slowly in circles. The music is that intense opera music in all action movies during the climax.

There are 3 types of girls in bikinis. If you pay close attention the brunettes are the girls in the red bikinis. The blondes are the girls in the green bikinis, and the blue/black bikinis are a mix of both brunettes and blondes. The commercial speaks for itself. It is intended for males to believe that, if you spray this product on your body, it makes a the ladies want you. This advertisement creates a seduction type sexual feeling.

The target audience for this product is pushed towards young adult males, by getting more females and also smelling better. The text at the end of the commercial is Spray More. Get More. meaning spray more axe, get more girls. I feel this advertisement is not being honest and truthful about the product because the smell of Axe spray will not have girls fighting and trying to get to you. On the other hand, I dont know how all girls are, maybe some dig that kind of smell on guys. I feel it depends on what girl likes what, not all are the same.

Warning! This essay is not original. Get 100% unique essay within 45 seconds!

GET UNIQUE ESSAY

We can write your paper just for 11.99$

i want to copy...

This essay has been submitted by a student and contain not unique content

People also read