This means many consumers would want to identify with it because of its powerful brand name. This in the end will have the effect of creating brand loyalty amongst the consumers thereby acting as a source of competitive advantage (Kotler & Keller, 2009). The competitive advantage will arise from the fact that it will be perceived as an augmented product and not just as the ordinary Dunkins Donuts (About Us, 2009). On the contrary, the core benefit of Tide Detergent cannot be compared on the same wavelength with the core benefits of Dunkins Donuts.
This is because the core benefits of Tide Detergent are not standard (Find the Tide Thats Right for You, 2009). In other words, the fact that in a developed country its benefits are considered basic while in underdeveloped world, the benefits are not basics (Find the Tide Thats Right for You, 2009). Otherwise as a basic product, Tide detergent just like Dunkin Donuts, offers a variety of fabric cleaning services. Thus it is a basic product in the sense that it can be used for cleaning clothes (Kotler & Keller, 2009). Conclusion Finally as an augmented product, it offers several options besides being a powerful brand (Kotler & Keller, 2009).
In this sense therefore, Tide Detergent is similar to Dunkin Donuts because both are very powerful brands which attract customer loyalty (Kotler & Keller, 2009). The brand loyalties arise from the fact that both products offer more than one benefits.
References About Us (2009). Dunkin Donuts. Retrieved March 13, 2009 From https://www. dunkindonuts. com/aboutus/company/ Find the Tide Thats Right for You. (2009). Tide. Retrieved March 13, 2009 from http://www. tide. com/en-US/productLanding. jspx Kotler, P. & Keller, K. L. (2009). A Framework for Marketing Management, Fourth Edition, Upper Saddle River, NJ: Prentice Hall