Public Bus transport in India is overwhelmingly provided by government owed bus companies. Even though the private sectors own buses relatively to that of government, private companies rarely synchronize with competitive pressure in terms of volumes. To Emphasis its services Government owned public bus companies are increasing their capacities in service to the rural, urban, semi- urban destinations as well as the within the city perimeter.
Bus transport is the most desirable and sustainable system from societal perspective. A well planned bus system can provide a high level of mobility to a large section of the population with least cost. However, a poorly planned system causes inconvenience to the users, loses ridership, and causing better experiences among people, with could lead to dissatisfaction.
However there is a greater need in improvement in service quality. These could come about through a greater sensitivity to customer needs in terms of networking design, route planning scheduling, & with an emphasis on comfort, travel time & scientific traffic planning, giving access to such attributes give the possibility for improvement which could be the significant attribute for the service quality.
The transportation sector is divided into passenger & freight, Both of these services can take the several modes of transport like: Road, Rail, Air, water, pipeline. The preferred mode of passenger is the roadways.
Public Bus Transportation is coherently associated with the road transportation, which is basic infrastructure for the mobility, to be connecting to urban and rural destinations
A sustainable transportation system is one that: Allows individuals, companies and societies to meet their basic mobility needs in a way that preserves human and ecosystem health, and promotes equity within and between successive generations; In order to be able to achieve any level of sustainability all components need to taken into consideration in decision making processes. And new thinking about sustainable development also includes the requirement of the right framework for action in the form of governance and including sustainable criteria for more development related decisions. (United Nations Centre for Regional Development- 5th Regional Environmentally Sustainable Transport (EST) forum in Asia 23rd-25th August 2010 Bangkok, Thailand public transport The Smart, Green Solution)
In pursuit of better bus transportation facility SRTU has encountered many problems who put their efforts in the administration of the services. Factors affecting the Efficiency of SRTUs Internal Drop in occupancy ratio, Fleet Utilization, Bus Staff Ratio, Fuel efficiency, Absence of fare revision mechanism. Above all, there remains an overcharging problem of lack of accountability of losses occurring due to operational inefficiencies. Those occurrences are due to operations on unviable but socially desirable routes.
Most of the Chief Executives of the State Road Transport Undertakings pointed that the personnel cost of the SRTUs alone comes to approximately 40% and the cost of diesel comes to around 32% of the total cost. The SRTUs pay minimum two doses of DA (as declared by Govt.) every year and also pay annual increment to all their employees as a compulsion. Further, the cost of diesel is mainly regulated by the petroleum exporting countries. The increase in the costs of diesel and salaries to the employees are not under the control of SRTUs and they have to bear the burden of these costs without any option though they are not able to increase passenger fare accordingly.
The final recipient of the bus transport is the passenger customers, their perception and experiences are very important components in measuring the service offered. It is important to understand the customer behavior, before and after the experience of the service. Their satisfaction and the dissonance level must be determined.
The ultimate success and quality of the marketing activity in a passenger bus service depend on how clearly the marketer has understood the service level. The firm can deliver the service. To arrive at such a level of clarity and accuracy he will have to measure his firms potential, performance and Satisfaction of the passengers on the various aspects of their travel.