Este Lauders focus on expensive prestige brands such as Este Lauder, Clinique and MAC that are sold through upmarket department stores. One research caution that Este Lauder positioning too narrow for China. Este Lauder disagree this statement. She mention that Chinese consumer more price sensitive, but same time are willing to invest in product are relatively expensive versus their income level. In India L³real shift from lowel-price to premium price. Beginning Loreal offer low-price Garnier Ultra Doux Shampoo but fail to catch consumer. In mid-1990s,Slain Evrard, L³reals managing director of Africa, Orient and the Pacific was determine to more understanding India market. He noted number of working women was increasing and consumer attitude shift. Evrard noted that DIY hair coloring have market in India. Evrard respond to launching L³real Excellence Crme in India. L³real Excellence Crme is an expensive product. To gain support among shopkeeper, local staffer name Danish Dayal promote it door by door. Today, the product widely available in 2004 ,L³real India and operating become profitable. Brazil is another important market for the global cosmetic giants. On a per-capita basis, Brazilian women spend more in beauty products than their counterparts elsewhere. Brazilians buy their cosmetics through door by door.