Employees can affect and influence Lidl in various ways and due to different reasons, some are; skills and qualifications, personal views and opinions, employee performance, training and redundancy. As employees are one of the main stakeholders and are the human resources of the company; their performance highly affects Lidl. If the employees are not satisfied with their wages or the working environment the products and services will not be of a satisfactory standard which could result in poor publicity. Motivation is one of the methods used to improve employee performance as when employees feel unmotivated they tend to perform inadequately e.g. the shop floor could be untidy, shelves un-stocked or a lack of people on the tills.
An employees skills and qualifications are crucial aspects because if an employee doesnt have the right skills or knowledge to perform a certain task essential for the consecutively of Lidl; it could slow down the whole production process therefore decreasing the quality of the presentation within the store resulting in Lidl making less profit than they could have. Customers contribute to profit levels and turnover through buying products and services.