Case 2: Ford
Write a brief (3-5 pages) report to discuss the followings. 1. Consider the experiences that you (or your friends or members of your family) have had in buying a car; compare these to the experience of buying a computer online (if youve never done this, go to Dells website”www.dell.com”and explore how online computer buying works). What do you think explains the differences?
2. What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? 3. What challenges does Ford face that are not also faced by Dell? How should Ford deal with these challenges? 4. If you were Teri Takai, what would you recommend to senior executives? To what degree should Ford emulate Dells business model?
Case 3: Toyota Motor
Write a brief (3-5 pages) report to discuss the followings. 1. As Doug Friesen, what would you do to address the seat problem? Where would you focus your attention and solution efforts? 2. What options exist? What would you recommend? Why?
3. Where, if at all, does the current routine for handling defective seats deviate from the principles of the Toyota Production System? 4. What is the real problem facing Doug Friesen?