With the easing of the telecommunication sector world wide, the use of E-Commerce will increase rapidly. E- Commerce brings new opportunities for enterprises to access markets of all over world. Every service and information about the product is available just on a mouse click. The modern technology offers an opportunity to enterprises to upgrade themselves and enter the global market at the right time and at a low cost. This would work like a boon for the entrepreneurs in rural area of BTAD. E-Commerce may involve selling directly from Businesses-to-Consumers (B2C E-Commerce). For example, a number of craft producers and tourism enterprises have already found some success dealing directly with customers. E-Commerce can also be conducted directly between Businesses (B2B E-Commerce).
This is by far the most common type of E-Commerce at present. There is also Business-to-Government activity (B2G E-Commerce) that refers to the growth in supply of goods and services for online government procurement potentially a large growth area in developing countries. An Entrepreneur is a business leader who has a pivotal role in fostering economic growth. An entrepreneur can be regarded as a person who has the initiative skill and motivation to set up a business or enterprise of his own and who always looks for high achievements. He is the catalyst for social change and works for the common good.
They look for opportunities, identify them and seize them mainly for economic gains. An action oriented entrepreneur is a highly calculative individual who is always willing to undertake risks in order to achieve their goals. Entrepreneurs generate employment both directly and indirectly. Directly, self employment as an entrepreneur and indirectly by starting many industrial units they offer jobs to others. Thus entrepreneurship is the best way to fight the evil of unemployment in the BTAD area. For North-East region such as BTAD area one of the most important benefits of E-Commerce is its potential to help a developing rural areas to transform into the knowledge model region.
The positive effects of E-Commerce can be adopted by the traditional entrepreneurs in BTAD area to modernise their local or native enterprises. E-Commerce can stimulate the traditional entrepreneurs of BTAD area by opening new possibilities to them and thus help to grow the economy of BTAD area. E-Commerce is as a new way of helping business enterprises of the rural areas of BTAD to compete in the market and thus contributing to economic success as well. E-Commerce involves the selling and buying of goods and services over World Wide Web i.e. Internet or others Electronic media by businesses, individuals, governments or other organisations. Customers can buy anything right from a mobile set or can book an Air ticket sitting in his room just by click of a mouse.
The traditional enterprises of BTAD area can be modernise with the help of E-Commerce, which will add the flexibility and speed offered by electronic communications. This can facilitate improvement in competitiveness and efficiency through the redesign of traditional business methods. E-commerce has turned out to be the most efficient way of promoting ones products online and also ensuring a truly global appeal for the same. Some economists say that the newly emerged economy can be very appropriately called as the transparent economy because the Internet makes has made it more open and exposed.
In BTAD, E-Commerce is not practice by the traditional enterprises. As E-Commerce offers new opportunities, entrepreneurs of BTAD area should try to gather maximum advantage of Electronic marketing. Thus, it is high time that the traditional entrepreneurs in BTAD area should act fast and decisively in order to use the growing Internet trading to achieve advantage. The reason for concentrating on this topic is that, there is no research on E-Commerce in rural area of BTAD is conducted.
1. LITERATURE REVIEW:
The purpose of this research is to investigate and analyze the impact of E-commerce in traditional enterprises of BTAD area. A review of principal and current literature on e-business and perspective of entrepreneurship was undertaken to collate the existing theories about the two and to explore the conceptual relationships between them. One of the best book for E-Commerce published in 2004, was entitled The Complete E-Commerce Book by Reynolds, Janice.
Through his book he wanted to acquaint the readers with the various technical aspect of E-Commerce. Another book was published in 2008, was entitled managing e-commerce edited by Botha, J, Bothma, C, and Geldenhuys, P. They explained the impact of E-Commerce and innovation on business models. Kumar, S. Anil through his book Small business and Entrepreneurship in 2008 wanted to highlighted various aspects of Entrepreneurs.
Likewise various articles have also been published in various journals dealing with various aspects of the E-Commerce as well as the Entrepreneurship. Further some research has also been done about the various aspects of traditional enterprises of North East including Assam. But no one has attempted so far a detailed study including almost every aspect of modernisation of traditional enterprises in BTAD area. This will be certainly a unique one.
2. OBJECTIVE OF THE STUDY:
The propose study has been undertaken keeping in mind the following objectives: a) To highlight the traditional entrepreneurship in BTAD area. b) To study the impact of modernisation of Entrepreneurship in BTAD area. c) The analyses the impact of E-commerce on the entrepreneurs in BTAD area. d) To highlight the scope of new entrepreneurs in the Internet marketing in BTAD area. e) To help entrepreneur to start a new business and expand the existing one with the help of E-commerce. f) To study E-commerce and its socio-economic impact on Entrepreneurship development.
The following hypotheses have been formulated to the test the objectives taken above: a) Educated unemployed in BTAD area can start their entrepreneurship with the help of E-commerce. b) Due to the influence of internet marketing the change in economic and entrepreneurship in BTAD area in terms of their traditional business system. c) Government policies on traditional entrepreneurship development are not satisfactory. d) The Business-to-Business transactions play an important role in E-commerce market of BTAD area. e) The future of E-commerce for entrepreneurs in BTAD is quite promising.
4. RESEARCH METHODOLOGY:
This research paper aims to give a better understanding of the complementary nature of entrepreneurship through an empirical study of Utilities of E-Commerce in various industries in the BTAD area. In order were conducted to examine the perceptions of entrepreneurs in E-Commerce regarding entrepreneurship and the factors affecting the development and integration of entrepreneurship in the BTAD area. The main purpose of the literature review was to collate the existing theories and basic knowledge about the entrepreneurship and E-Commerce to explore the conceptual relationships between them.
A review of the current literature on E-Commerce as well as entrepreneurship was conducted. In addition web research was conducted to support the literature review. The sources provided by the web research were the most convenient and the fastest due to its accessibility. The analysis of some case studies has been done to support the literature review.
Case studies were undertaken to explore organizational behaviour and practice, entrepreneurship and E-Commerce in various enterprises in BTAD area. In addition to the case studies, interviews were conducted in several enterprises of BTAD area to explore the conceptual relationship between entrepreneurship and E-Commerce, and the factors affecting the development and integration of entrepreneurship. These interviews focused on how these industries in BTAD area utilizes E-Commerce, how they benefited and what lessons can be learned from the experiences.
The study proposes the following Chapters:
a. Chapter 1. Introduction.
b. Chapter 2.Review of Literature.
c. Chapter 3.The Entrepreneurs in BTAD area and their problems. d. Chapter 4.Practice of E-commerce by the Entrepreneurs in BTAD area. e. Chapter 5.Analysis of the practices of E-commerce on Entrepreneurship development in BTAD area.
f. Chapter 6.Findings, Suggestions and Conclusion.
g. Chapter 7.Bibliography.
1. Dr. Singh, A.K., 2009 : Entrepreneurship Development and Management, University Science Press, Daryaganj, New Delhi-2, 2009. 2. Botha, J. , Botham C.,
Geldenhuys P., 2008 : Managing E-commerce, 2nd Edition, Juta & Co. Ltd., Mercury Crescent, Wetton, Cape Town, 2008. 3. Kumar S. Anil, 2008 : Small Business and Entrepreneurship, I.K. International Publishing House Pvt. Ltd., New Delhi-16, 2008. 4. Reynolds, Janice,2004 : The Complete E-commerce Book, published by CMP Books, San Francisco, USA, 2004. 5. Tiwari, Sanjay,
Tiwary, Anshuja, 2007: Entrepreneurship Development in India, Sarup & Sons, New Delhi-2, 2007.
6. Uddin, Sami , 1989 : Entrepreneurship Development in India, First Edition, Mittal Publications, Delhi-110035, 1989. 7. Wallance, P D,2001 : Encyclopaedia of e-commerce(Vol. II), Sarup & Sons, New Delhi-2, 2001.
1. Bajaj, K.K., Country Report on E-Commerce (India, Ministry of Communications and Information Technology, Department of Information
Technology, Office of the Controller of Certifying Authorities). 2. CII, 2001. E-commerce in India: How to make it happen?, Report of the CII National Committee on E-Commerce 2000-2001 (Confederation of Indian Industry). 3. Das, Sanchita, 2001. Cables in the deep, 2-15 April 2001. 4. Department of Telecommunication, India, 2001. DOT Annual Report 2000-2001. 5. E-commerce (India), October 2001. Redefining business parameters, October 2001.