Mass media a boon?
The wide reach offered by mass media is phenomenal. It can target both local and global audience. Over the years, mass media has played an important role in making people understand the meaning of democracy. We also come to know about the strengths and weaknesses of the economy of our country, the various problems faced by the nation, achievements of the nation in different sectors, through the prompt and precise reporting of different forms of media. In a country like ours, where there are many castes, religions and languages spoken, media has even more tough responsibility of conveying the true news to the citizens. Media plays a very important role in shaping the personality of people. It has been observed that citizens become more sensible and capable to shoulder their responsibility towards the nation and society because of the media. Media has done much good to society by exposing various scams, scandals, frauds, embezzlements and many other cases of corruption, leading to initiation of inquiries and other processes of prosecution against the perpetrators of these crimes.
Some of the recent cases are witness that the Press has been instrumental in putting an end to atrocities. It has also brought to light some of the rustic practices like child marriage, dowry, etc., to light and has empowered women especially to come to the forefront and express their grievance. Media has not just become a form of disseminating information and entertainment but also the most trusted form of advertising. Millions of consumers and advertisers today receive a flood of information through commercial advertising. Recently, online media has become an improved modern method of interaction. Its quick and easy access at the touch of a button has not only made media powerful but also helps in keeping us updated even on the move. Mass media can be used for educational purposes in an effective manner, and media is a boon for all age groups and people from different walks of life in many ways. They get news, views, and constructive information related to the subject of their choice.
Mass media a curse?
However, media suffers from some pitfalls; growing consumerism and materialism have adversely impacted our media. At times, the information reported may not be authentic from every angle. Hence, there may be a misinterpretation of a situation. News can be manipulated to influence the minds of the audiences. For example, a particular political party may manipulate reports in their favour, which would indicate the political control in the media. Media bias can occur due to various issues. A journalist or an editor may give personal preference to an issue. A particular event or a celebrity may receive undue importance and set wrong ideals before the youth. It may present an ostentatious lifestyle, which may inculcate wrong ideals amongst youngsters. Unnecessary sensationalism of an issue may project incorrect information to the public. There is the danger that comes when making money is more important than quality of information flow.
It clearly hampers the honest and unbiased functioning of the organisation. Due to the rise in social media, we have become a population that is afraid to be left out we need to know things that really has no value, and, to a certain extent, we are at risk of filling our lives and brains with worthless information at the expense of meaningful dialog and interactions. Misleading messages may divert young minds towards a wrong path. Wrong interpretation of news may even blow things out of proportion. This would create further unrest in any place or even violence in case of extreme situations. At times, a particular event or news item may receive too much attention simply because of the lack of important news or snippets. It presents a wrong notion before the public and clogs their minds with unnecessary information.
Media strongly influences the minds of the people who read or view what has been published, so it is important for the publishers and publications to be careful and cautious in handling the inputs they get from their reporters. Media is a boon if it is socially responsible, unbiased, non-political, informative and educative to the masses but not to a class alone. But, it is a curse if it carries information or coverage to sensationalise, create curiosity among the public, misrepresentation of facts at the cost of someones reputation. For long-term solutions, we will have to bank on the educational institutions to educate, train, groom and prepare the youth to be more discerning viewers rather than passive spectators or participants in order to avoid any irresponsible influence or working of the media.