Terry estimated her investment on the product should be 75,000 to 95,000 in inventory to begin with considering off peak times when customers are likely to buy. This scenario indicates a great way to contingency planning because Terry has thought about possible problems such as seasonal peak and valleys she might run into. She has prepared this issue by finding an alternative way to still sell her products even with off peak times by creating a website for customers from all over to purchase. She has also prepared herself to dedicate more time working longer hours at the store to be available to potential customers.
Nevertheless, Terry has some excellent solutions to her planning although she has some aspects of her business goal I find might need some modifications. The lease term of three to five years that Terry has agreed in my view, is too long of a contract for a new business owner. She should have agreed to a lease for a shorter period of time such as one to two years which would be a reasonable contract. I think she might feel trapped if it does not work for her in that location and she will be obligated to stay for the term. Also I believe size of the store 2,400 square foot was too big for her product size. She needs to consider the product she will have eyewear and to not make the customers overwhelmed of hunting for the products. I think she could have rented a smaller store in the same area with the possibility of a cheaper price.