It improved product cost, while preserving quality and creating better customer value. Vast management modifications, in form of attaining good leadership, cutting down on workforce, and changing focus from selling product to fitting customer needs, saved companys economics from declining. It is until the recession of 2001 that negatively marked all economic activities; to recover, Xerox made a major decision to acquire ACS, an IT company. Incorporation has equipped the company with new expertise, capabilities, and business channels to proceed with a new business plan. Importantly, innovations allowed improving document management process, Xeroxs new production and marketing focus, dropping the number of technological errors and lowering labor to complete tasks.
As the company expanded offering a broad portfolio of document management technology and services products, it redefined its name and altered Xeroxs competitors from copy machine producers to IT companies like HP and IBM. A new strong competition usually inspires more effort to serve customers better. These changes in the Xeroxs micro environmental factors have positively affected the companys ability to serve its customers. Being in business for more than 50 years brings the company advantages in the form of branding and strong reputation with consumers and other customers.