Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000.
They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2012. Honda invests about 5% of its revenues in research and development. Establish mission and vision The Honda Company Mission Statement is Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. The first of Hondas mission is proceeding always with ambition and youthfulness.
Second is respect sound theory, develop fresh ideas, and make the most effective use of time. Third is enjoying work and encourage open communication. Fourth is striving constantly for a harmonious of work. Lastly, be ever mindful of the value of research and endeavor. The vision of Honda is developing a philosophy built on the experience of a practical engineer, Soichiro Honda created a corporate culture that would go on working towards his objective and nothing less than becoming and remaining the worlds best motor manufacturer.
The corporate vision statement is like the founder himself and enormously practical such as quality in all jobs and reliable products. For the quality in all jobs, is how they learn, think, analyze, evaluate and improve their ability. For reliable products, Honda produce product on time and with excellence and consistency. To get better communication is need to learn when listen, ask and speak up. SWOT analysis.