Operational Plan Essay

Published: 2019-11-14 04:10:30
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Category: Advertising

Type of paper: Essay

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Offices Assistant Operational Plan
Goal
Increase the sales in each store by 10% by June 2013
Objectives:
a) include graphic design services
b) Acquisition of additional printer, photocopier and delivery van. c) Reorganize of fixtures and fitting within the store to make space for the equipment d) Multi-skill current retail product staff to include service knowledge. e) Increase in human resource requirements.

Strategy
In order to increase the sales, the company will need to employee 10 more people with costumer service background, and provide the correct training of the products and services. Consultation
Stakeholder
Role in the Problem
Consultation Method
Senior Management Team
Decision Maker
feedback session
email communications
newsletters
Store Manager
Develop an operational plan
Meetings
group meetings
interviews
Employees
Implementers of the plan
Focus groups
Brainstorming sessions
Feedback sessions.
Suppliers
Supply equipment
Email communication
Newsletters
Customers

Email communication
Newsletters
Media
Involved in the advertisement ex
Email communication
Newsletters

Actions:
In order to complete the organization goal and objectives the following are the action that should be taken: a) Include a graphic designer
The Marketing department need to advertise the position of graphic designer. Responsible: Manager of the area
Timeframe: 18 Oct 2013 to 18 of November 2013
Budget: 500
b) Acquisition of additional printer, photocopier and delivery van To increase the sales, The Company will need to provide additional equipment. Responsible: Store Manager
Time frame: 20 Oct 2013 to 18 of November 2013
Budget: 2500
c) Make space for the new equipment
Reorganize of fixtures and fitting within the store to make space for the equipment. Responsible: Store Manager
Time frame: 15 Oct 2013 to 20 November 2013
Budget: 1000
d) Training
Multi-skill current retail product staff to include service knowledge.
Responsible: Store Manager and team members
Time frame: 18November to 30 November 2013
Budget: 2000
e) Recruitment
10 more people have to be hired.
Responsible: Store managers and Manager of specific Areas.
Time frame: 20 Oct to 18 November 2013
Contingence plan
If the strategy of increasing the sales 10% by next year doesnt work after the high season(November to January). We will need to focus more in how to advertise more the products and services provided. Because we already have the trained people to continue to project. The Marketing department need to focus in a strategy to get more costumers to increase the sales. Outcome:

To increase the sales by 10% by next year. The company need to invest in the project $6000. That include a graphic design services, acquisition and organization of new equipment. Recruitment and training. Approval

Name
Position
Date
Sing
Carolina Prieto
Senior Management

Carolina Prieto
David Garcia
Store Manger

David Garcia

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