Increase the sales in each store by 10% by June 2013
a) include graphic design services
b) Acquisition of additional printer, photocopier and delivery van. c) Reorganize of fixtures and fitting within the store to make space for the equipment d) Multi-skill current retail product staff to include service knowledge. e) Increase in human resource requirements.
In order to increase the sales, the company will need to employee 10 more people with costumer service background, and provide the correct training of the products and services. Consultation
Role in the Problem
Senior Management Team
Develop an operational plan
Implementers of the plan
Involved in the advertisement ex
In order to complete the organization goal and objectives the following are the action that should be taken: a) Include a graphic designer
The Marketing department need to advertise the position of graphic designer. Responsible: Manager of the area
Timeframe: 18 Oct 2013 to 18 of November 2013
b) Acquisition of additional printer, photocopier and delivery van To increase the sales, The Company will need to provide additional equipment. Responsible: Store Manager
Time frame: 20 Oct 2013 to 18 of November 2013
c) Make space for the new equipment
Reorganize of fixtures and fitting within the store to make space for the equipment. Responsible: Store Manager
Time frame: 15 Oct 2013 to 20 November 2013
Multi-skill current retail product staff to include service knowledge.
Responsible: Store Manager and team members
Time frame: 18November to 30 November 2013
10 more people have to be hired.
Responsible: Store managers and Manager of specific Areas.
Time frame: 20 Oct to 18 November 2013
If the strategy of increasing the sales 10% by next year doesnt work after the high season(November to January). We will need to focus more in how to advertise more the products and services provided. Because we already have the trained people to continue to project. The Marketing department need to focus in a strategy to get more costumers to increase the sales. Outcome:
To increase the sales by 10% by next year. The company need to invest in the project $6000. That include a graphic design services, acquisition and organization of new equipment. Recruitment and training. Approval