Organizations Aims and Objectives Essay

Published: 2019-11-03 18:31:13
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Category: Organization

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In this assignment I have been asked to explain how functional areas contribute to fulfil the organizations aims and objectives. I will have to relate this task to two organizations. My two chosen companies are ASDA and Tesco. First I will describe what aims, objectives and functional areas are. I will then describe four functional areas. Finally I will set two targets for each company and describe how functional areas contribute to achieve these two objectives.

Definition of:

Aims are long term goals. Aims can be achievable through objectives. An aim is where a business wants to be in the future. Objectives provide a business a certain and clearly defined target. Objectives will also have an impact on the staff they might get more motivated. Functional areas are there to run the business each department has their own part to play in the business. The functional areas are also known as departments for e.g. HR (Human resources), Administration, IT support etc.

Four functional areas
1. ICT

It solves any technical faults in the computers and also takes care of all softwares running in the company. This department also provides security in the business, so it has to take care that no one else can see their files, projects etc. So this department does everything with computers and technology.

2. Human Resources

This is also a major area in a business, this departments takes care of employing new staff, not only does it to do this but it also takes care about the welfare of the employees in their environment. This whole department takes care of every employee and holds record about them. This department works with all other departments as they have employees. 3. Customer Service

Another important department, this is a crucial department as it ensures that customers are happy, it helps to fill up customer needs and provide answers to their questions, and this department satisfies customer needs. This is an important department as they are handling customers if the customers arent happy that would lead to a bad impression on the business as no one would come to it.

4. Finance

This department acts like the bank of the business, it keeps an eye on the financial status of the business, and it also makes monthly/annual reports of the financial status of the company. It keeps track of accounts and what is happening. It also keeps an eye of where the money is going and from where the money is coming. It keeps track on all transactions.


ASDA Stores Ltd is a British supermarket chain which retails food, clothing, toys and general merchandise. ASDA Stores Limited was founded as Associated Dairies & Farm Stores Limited in 1949 in Leeds. ASDA is the second largest chain in the UK after Tesco. 1. Increasing the sales of last year by 10% by September.

Finance will have to contribute to this objective. The reason why it would be finance is because they keep track of all the transactions and they also set the prices of each product. They might have to increase or decrease the prices or expand their availability on products. They need to make sure that ASDA will keep on making profit.

The Research and Development department could also help to achieve this objective because would most probably find unique products to be made and they also research of what is getting sold well and they always look to improve their products by researching and developing their products.

2. To have high motivation amongst staff.

Human Resource department would have a huge impact on this target because they have to deal with the staff daily. The human resource department could look after the staff and provide them with everything whats needed. They are also there to solve their problems and discuss any matter with them if necessary personally. They will also talk about their progressing towards the company and they get the opportunity to move up in the business. Human resource will provide a happy working environment.


Tesco is a global grocery and general merchandising retailer which has its headquarters in the United Kingdom. Tesco which is Britains biggest supermarket started in year 1919 when Jack Cohen started to sell surplus groceries from a stall in east London. Tesco offers a wide range of products such as grocery, household products, and insurance. 1. Tesco aims to achieve a market share of 75% by December.

Customer service department could help to fulfil this certain aim, because they do represent the image of the company.

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