Parle Products History Essay

Published: 2020-02-18 17:51:58
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The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. ¢Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) ¢Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) ¢Parle Bisleri, led by Ramesh Chauhan In 1929 a small company by the name of Parle products emerged in british dominated India at Parle, worlds largest selling biscuits started in vile parle.

It was owned by the Chauhan family of Vile Parle, Mumbai. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldnt be an easy task, but they decided to take the brave step . a small factory was set up in the suburbs of Mumbai, to manufacture biscuits as well. since then, the parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad.

A part from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle products also have 7 manufacturing units and 51 manufacturing units on contract. AWARDS Since the first entry at the monde selection in 1971,parle products have been shinning in golds and silver consistently Monde selection is an international institute for assessing the quality of foods Currently, it is the oldent and the most respected organization in the field of selecting quality foods worldwide

ABOUT THE COMPANY Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time . A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification.

Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being Indias first ever chocolate-chip biscuits.

All Parle products are manufactured under most hygienic conditions. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process. Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution.

Today, Parle enjoys a 40% share of the total biscuit market and a 15%share of the total confectionary market, in India. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits; mainly Parle-G and Parle hide & seek. Biscuit goodies: Parle G, Krackjack, Krackjack Crispy Creams, Monaco, Kreams, Hide andSeek, Hide & Seek Milano, Digestive Marie, Parle Marie, Milk Shakti, Parle20-20 Cookies, Nimkin Sweets: Melody, Mango Bite, Kaccha Mango Bite, Poppins, Kismi Toffee, KismiGold, Orange Candy, XHale Munch on snacks! Musst Bites, Monaco Bites Cheeslings, Sixer, Musst Stix & Musst Chips

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