Persuasive Message Essay

Published: 2020-02-08 09:10:07
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Category: Apple Inc.

Type of paper: Essay

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Apple one production team has come up with a new sleek design for the next Iphone 7. The Iphone 6 has had a remarkable response with our customers this past year and this motivates us to continue improving for all Apple is all about new innovative technology and futuristic growth. Iphone 6 has brought in amazing numbers of sales and positive feedback which challenges us only to do better. With this reason, it would be a great move for the company to invest and move forward into creating the new Iphone 7 and depleting our rivalries such as the Galaxy S5. With Galaxy S6 coming out within the next year, I believe it would behoove us create our new device and let the public know that its coming and its going to be amazing!

The Iphone 6 has made such a tremendous effect this year but the applications and capabilities of the 7 will hold no comparison. I have attached a video that will demonstrate what we at Apple have been working on for the new 7, and detail all its fascinating features. I see no reason why the product would fail since Apple still led the market with 40.6% market shares last year (Sales Of Apple TV Led The Streaming Device Market In 2014 With 40.6% Market Share, 2014). To ensure the product wont fail we will have have a test study done first with different age groups to see how people will respond. If the response is negative than we will fix the issues and contiue with production.

The main things that will be different will be the size of the phone which will be a lot thinner, 3d facetime, and advanced apps for everyday use. These updates to the phone will provide the company with record sales numbers, and continuous new business mergers with others that acquire our products. Therefore Sir, I am requesting your support on this launch of the Iphone 7 and give the consent so we can move forward on the production and it can be marketed by the end of the year Sincerely,

Natascha S Scheffel , Marketing Agent
Channel used for Communication: Personal Electric Mail

The communication channel I would use to present this to my boss would be electronic email. The only audience I would present this information to are the top senior executives and my boss of the company so a private business email would be suitable channel. Since this is such a great project it should be kept a secret until its launched. Also considering the AIM of the message, which is to get the approval for the finances to support the making of the new product.

Part2: Sales Pitch

The New Iphone 7 will be a revolutionary new device and a triumphant successor of the Ipgone 6. The Iphone7 will be the hottest, and most wanted device of 2016. It comes in four different colors Silver, Pink, Blue, and Red. The colors were chosen by a survey we posted on facebook and they received the highest numbers. It has the latest Apple update 10.8 which allows its users to use all the new extraordinary apps. Its camera had been updated to 5.0 megapixels and the device is water proof. The Phone is 2inches thick , scratch proof and is durable, it has a Marco polo app that helps you find your device if it its lost nearby. The phone has so many capabilities and should be wanted to all smartphone users. Communication channel used: Verbal communication and Online The two communication channels one would be the sales pitch:

When someone is shopping at the Apple store they employees would inform the customer of the new product. Online will have ads of the new product and attract the viewer to shop at the apple store online for it. People enjoy shopping online more than a store so this will give the customer the ability to receive to product without the hassle of entering a store.

The product information will be stated on the website, also youtube will have videos of the new product and tutorials on how to use it. The audience will be the client of course and both channels will be effective for the sales pitch. The purpose of the sales pitch will be to inform the consumers of the fantastic product and who necessary it is to improve their everyday cellphone usage. The key purpose is to sale the product.

Reference Page

Sales Of Apple TV Led The Streaming Device Market In 2014 With 40.6% Market Share, 2014

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