The author uses Ethos effectively throughout the article. There was obviously a lot of research done about the topic, including personal interviews and statistical analysis. She wants the reader to think the globalization of the meat industry is essentially unethical. She writes, In a country where more than 30 percent of the population lives in poverty, cheap protein is both a blessing and a curse. On the one hand, it provides affordable nutrition. On the other, it eliminates livelihoods. I think that this quote appeals to the ethics of the reader and provides them with some form of proof that this practice should change. She also interviews chicken farmers in Ghana whose lives have been ruined by this importation of chicken, further appealing to the ethical side of the reader. Overall, Ms. Wollan seems to be making a fair request in the article. It appears that she is very knowledgeable about the subject and that she is a trusted source and isnt trying to mislead the reader.