At the market maturity stage the competition for Starbucks will grow and the sales for will start to decline. Persuasive promotion will be used to attract customers to buy Starbucks coffee and to show why their candy corn flavored coffee is better than the ones offered through other competitors. At this stage Starbucks will probably invest a great sum of money in promotion (Perreault, Cannon & McCarthy, 2011). The final stage for the candy corn flavored coffee is the sales decline. New products such as Christmas featured drinks will replace what will then be the old candy corn flavored coffee drink. Starbucks will have an advantage over its competitors until the product end because of its loyal customers. The product life for the candy corn flavored coffee and mug will be fast since the drink will be available from late September to early November (Perreault, Cannon & McCarthy, 2011). References
Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.