To have a great deal of data but little information is only possible when there is a lot of data but none sorted or organized in correct order. If we distinguish between data and information then well see how Data is undone and unorganized facts that need to be processed. Data can be something simple and seemingly random and useless until it is organized. Whereas when data is processed, organized, structured or presented in a given context and is made useful, it is called Information. FreshDirect has to deal with thousands of customers, multiple orders, delivery time, place, and the required human resource for the business to run.
2.What is meant by visibility into the workflow and why is it important to FreshDirects success? What are exception screens and how are they used?
What is meant by visibility into the workflow
3.What has been the impact on employees of the changes brought about by the SAP ERP system and associated business intelligence applications?
4.How is FreshDirects use of its database related to its brand image? What is the most important element of their brand?
Chapter 12 Case 2
1.How does improving decision making add value for a business? 2.Explain why it might be useful to have detailed web site metrics like those IBM provides.
3.Use the web to find out some of the specific capabilities of Cognos 8 BI.
4.Describe the differences between the ways executives and lower-level employees would use business intelligence software.
5.How is gathering data about consumers different from gathering internal data from within a companys own systems?