Whole Foods Essay

Published: 2020-04-22 15:06:56
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Category: Food

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1.Using the ABC model of an attitude, analyze what John Mackeys online comments about Wild Oats reveal about his attitudes. The Affect of Mackeys attitude can be seen in his statement to Perry Odak, the owner of Wild Oats, stating that Im going to destroy you. The Affects can also be seen in Rahodebs online posted when he stated that [Wild Oats management] clearly doesnt know what it is doing. It has to future and no value. The verbal statement about Mackeys feelings can also be a physiological indicator because his blood pressure and heart rate would have risen during the argument. Mackeys online post clearly expressed his hatred of Perry Odak and Wild Oaks. The Behavioral Intentions of Mackeys attitude can be seen by his online posts when he wrote that No company would want to buy Wild Oats Market Inc. OATS locations are too small. [Wild Oats management] clearly doesnt know what it is doing.

These statements were made with the intention of damaging the business and reputation of Wild Oats, his rival company. The Cognition of Mackeys attitude can be seen by his beliefs that his company, Whole Foods, is superior to Wild Oats when he posted that Would Whole Foods buy OATS? What would they gain? I love the company and Im in it for the long haul. Mackey tried to justify his action when he posted Im aligned with the mission and the values of the company are there something wrong with this? Mackey believed that the survival of Whole Foods was all the justification he needed in trying to destroy Wild Oats. 2.Using the concepts of instrumental values and terminal values, explain John Mackeys blogging behavior relative to the Wild Oats acquisition. Using the same concepts explain the reaction of the SEC, FTC, and interested observers to Mackeys blogging behavior.

Looking at the instrumental values of Mackeys blogging behavior in relation to the Wild Oats acquisition, Mackey displayed: ambition, intelligence, and imagination. His Terminal values were: prosperity, achievement, and self-respect. Mackeys behavior does not align with the instrumental values of the majority of the people. Mackeys behavior can be seen as unethical and illegal. The FTCs reaction was aligned with the instrumental values of honesty, helpfulness, obedience, politeness, open-mindedness, rationality, responsibility, courage, intelligence, and competence. The FTCs reaction was also aligned with the terminal values of equality, freedom, wisdom, and social respect. The SECs reaction was driven by the instrumental values of honesty, independence, open-mindedness, rationality, and imagination.

The terminal values displayed by the SEC were: equality, wisdom, prosperity, and social respect. John Hollons, who was an interested observer to Mackeys blogging behavior, reaction was in lined with the instrumental values of honesty, open-mindedness, rationality, courage, and intelligence. His terminal values were equality, wisdom, self-respect, and social-respect. Andres Acostas, who was an interested observer to Mackeys blogging behavior, reaction was in lined with the instrumental values of forgiveness, open-mindedness, courage, and imagination. Andres terminal values were 3.From your perspective, did John Mackey act in an ethical or unethical manner? Consider the perspective of those that defend and oppose his actions. Explain the reasoning behind your answer.

I feel that Mackey acted in an unethical manner. I feel that Mackeys online posts showed his true intention of acquiring Wild Oats. I think that he was trying to clear the field of any rivals who may attempt to acquire Wild Oats by evoking a bad public relations campaign. He was also trying to place Wild Oats in a position that would prevent them from fighting the acquisition by adversely affecting Wild Oats stock prices and profits.

4.At what stage of cognitive moral development is John Mackey apparently operating? Explain your answer. Mackey is apparently operating at Level I of Kohlbergs Stages of Cognitive Moral Development because his post on based on the promotion of his self-interest. Mackey is not operating under the universal principles of ethics and values which is Level III. Mackey is also not operating under the expectations of others and society, Level II, because his action showed that he only took his wants and needs into consideration. His actions were self-serving. Mackey was only concerned with the reward that he would receive after forcing Odak to sell Wild Oats to him.

5.What insights regarding John Mackeys attitudes, values, and ethics are provided by his use of the pseudonym Rahodeb to disguise his extensive online commentary about Wild Oats? Mackey knew that his actions were unethical and possibly illegal because he used a faked name in his online postings. He used the pseudonym Rahodeb to disguise his online postings/activities. Mackey knew that if he was open and upfront about his identity in the forum that he would be subject to an investigation and possibly civil or criminal charges. He also knew that he and his business would suffer negative publicity stemming from his online postings.

6.As an ethical, responsible leader, describe the cognitive moral development level that John Mackeys behavior should fit. Please justify your answer. As an ethical and responsible leader, Mackeys behavior would fit into stage 5 of Level III of the Kohlbergs model. Individuals in Stage 5 make decision based on principles of justice and right Nelson/Quick 68). Business leaders should make decisions based on the principles of justice and rights and wrongs. According to Mr. Mackey, some of the statements attributed to Rahodeb did not match his personal beliefs. Explain this conflict between attitude and behavior. Mackeys statement that Rahodeb made statements that were not in line with his personal beliefs was an outright lie. He was trying to deflect some of the attention away from himself. He did not want to face up to consequences of Mackeys behavior. Mackey allowed his greed to get the upper hand. When he was facing the negative consequences from his behavior, he exhibited the characteristics of Level I in trying to avoid ownership of his actions.

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