Basically, women endeavor to be appropriate and beautiful to attract men. Sontag also showcases that women believe that being beautiful will earn them a reputation and place in society, and that beauty brings power and success. According to Sontag, beauty is the only form of power that women are encouraged to seek. In our own time, beauty is administered as a form of selfoppression. In the process of growing up, young women may forget how intelligent they are and their aspirations in life. A womans success in the society s depends on good looks, which are a great advantage in life.